Tag Archives: sound branding terms

Term 9: Sound Icons

Sound Icons are sound branding elements in their shortest design. Common examples are signal sounds at the computer. A computer by Apple sounds different than a Microsoft PC. Another example are sounds in GPS devices. The objective is to trigger acoustic recognition: the development of a unique sound with character and emotional profile.

Do you agree or disagree with this definition? Is anything missing in the definition we use? Please post your ideas in the comments section.

Term 7: Sound Identity

Sound Identity (Sound ID) is the consistent development of a unique acoustic identity for a brand. Along the lines of the visual identity the acoustic elements are derived from the brand values and the brand positioning. The objective is to create a consistent identity with a strong recognition value. Key areas of design are: sound branding elements, soundscapes, soundmarks and brand voice.

Do you agree or disagree with this definition? Is anything missing in the definition we use? Please post your ideas in the comments section.

Sound Branding Glossary

Since this blog is read by a lot of sound branding experts we thought that it is time that all of us together create an interactive sound branding glossary.  We will kick it off by posting one specific sound branding term at a time.  Then it’s time for all of us in the comments section to develop a clear definition of each term. We know that there are different definitions out there, but there has been no effort online to come up with a widely accepted sound branding terminology.

Maybe it will be easier than we think to find a mutual definition for each term. In any case it is a valuable add-on for all our readers from the corporate world. Please spread the word…