The beginning of a decade is the perfect moment to start something new.
Our objective here is to create a blog about the fascinating topic of sound branding: how does a brand sound like? why is it important to find the appropriate sound? how can you create it?
We want to develop an international platform to discuss, to promote, and to inform about sound branding issues. With your help we would like to reflect the latest sound branding trends in Europe, Asia, America (North & South) and where ever else you are! We are working out of Germany, Europe, hence our view – hearing – is limited.
The topic of sound branding – or audio branding, corporate sound, acoustic identity… – has been established over the last decade. Now we can hear many great cases of sound branding (e.g. Intel, t-mobile). At the same time there are still too many bad examples of translating a brand into the world of sound. Continue reading →