How can I differentiate myself from my competition?
Everybody is trying to communicate as much as possible. We want to be louder, sharper, and more innovative than our competitor. Everybody is getting husky (at least they would if communication was a live event) and nobody understands what the others say. The good news is that we found the loudest, sharpest, most differentiated and most innovative instrument in modern marketing communication of our time:
Silence Continue reading