A few weeks ago the Sound Branding Blog was able to talk to Jürgen Barthel, Head of Corporate Design at Siemens. Jürgen Barthel is involved in Brand Management at Siemens. He was one of the pioneers to acknowledge the importance of corporate sound and is the Master Mind behind the acoustic identity of Siemens.
Jürgen Barthel who studied graphic design combines extensive experience from companies as diverse as Grundig, Rosenthal, and Siemens, as well as from his years at the advertising agency Publicis. Continue reading
Posted in Sound Branding
Tagged Acoustic Identity, audiovisual elements, audiovisual media, brand values, Jürgen Barthel, Olfactory Branding, Siemens, sound, Sound Branding, Sound branding at Siemens, sound branding implementation
Starting already in the year 2003 Siemens began to develop an Acoustic Identity as part of a worldwide Siemens Sound Branding project. The company wanted to create a benchmark project in the world of Sound Branding. The project was lead by Juergen Barthel, Head of Corporate Design at Siemens.
Fortunately we had the chance to interview Mr Barthel. So stay tuned for this upcoming interview. We get insights to the development process of the Siemens Sound Branding Project. Mr Barthel talks about the scope of this project and tells us whether his expectations regarding the results of the project were met. We are very enthusiastic about sharing this interview with you!!!