Tag Archives: Music

Sound Branding, Soundscapes and Music in the Hotel and Hospitality Environment

Some time ago I was interviewed by Fabrice Burtin who is the publisher of a very interesting blog on “branding in the hospitality industry, travel and others”. 

The interview was originally published on his blog. The questions were asked by Fabrice Burtin.

“We are all familiar with the main dimensions of branding, however Sound Branding and Accoustic Identity are often forgotten though they have an obvious emotional impact on the perception of a brand and a dimension that is largely under utilised in the hotel industry. Karlheinz kindly agreed to answer my questions. Very insightful and fascinating.

Can you explain briefly the concept of “Sound Branding”?

Sound Branding (Audio Branding, Acoustic Branding, Sonic Branding) is the process of development, implementation and management of Sound Branding Elements. It includes all sound elements that are exclusively composed and produced for a brand. The key elements are: Continue reading

Can music change people’s habits?

I just got a great video from a friend which underlines the power of music. It shows that music can even change habits of people. In a Stockholm subway station musical stairs were installed. Based on the incentive to play with music – each step represented a piano tone – many people took the stairs instead of taking the escalator.

From my perspective this case demonstrates… Continue reading