Eight Mile Style, the company that is responsible for licensing Eminem’s songs, has filed a lawsuit against Audi in the Hamburg regional court in Germany, claiming that the Audi A6 commercial uses a version of Eminem’s “Lose Yourself” without permission. (Source: Spiegel News magazine)
The Eminem song was used in this year’s Chrysler’s Super Bowl spot. Moreover, the Audi spot …itself looks like a copy of the Chrysler spot.
“It is absolutely shocking,” Joel Martin, manager of Eight Mile Style, said in a statement. “We believe Audi not only used ‘Lose Yourself’ to sell their product without permission, but their spot actually feels inspired by elements of Chrysler’s commercial campaign.”
And here is the Chrysler Eminem Super Bowl spot “Imported from Detroit”. Listen to the guitar riffs in the background and make up your own opinion. I am surprised usually Audi has got its indivdual style.