Have you ever seen a business graph and thought how does it sound? National Public Radio (USA) translated this idea into a project. They took the Case-Shiller home price index as a basis for a composition – a kind of sonification – and converted the graph into musical notes.
Source: Case-Shiller Home Price Index, via Standard & Poors. Credit: Alyson Hurt.
Then they gave the sheet music to a bariton from Julliard School of Music, New York City. And that’s how it sounds “a decade of U.S. home prices”:
And here is a “decade of Miami home prices”:
I would not call it Sound Branding but it shows how graphs and data streams can be converted to sound and music. In a next step it could be woven into Sound Branding Elements…. Just some food for thought.
I just got a great video from a friend which underlines the power of music. It shows that music can even change habits of people. In a Stockholm subway station musical stairs were installed. Based on the incentive to play with music – each step represented a piano tone – many people took the stairs instead of taking the escalator.