Sound Branding (Audio Branding, Acoustic Branding, Sonic Branding) is the process of development, implementation and management of Sound Branding Elements. It includes all sound elements that are exclusively composed and produced for a brand. The key elements are: sound logo, brand song, sound icons, brand score, brand hookline and brand voice. These elements should mirror the brand values and brand personality in their acoustic dimensions and should acoustically distinguish a brand from its competition as well as from other existing sound elements in the field of communication.
Next to differentiation and communication of brand values additional benefits for brand communication are: …. Continue reading