Brand Score can be explained as the adequate acoustic setting (reflection of the brand values) as part of the brand communication. Compared to the brand song the brand score is more of a sound scape. It can be derived from the instrumental version of the brand song. Exemplary field of application: scoring of a radio spot or a corporate movie, background sounds at events, and supersonic sounding at the point of sale. The brand score reintegrates the sound logo and the brand hookline, if these elements exist.
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