9 responses to “Benchmark case: new AUDI Sound Branding

  1. It has become very polular in the automotive industry since about 15 years to design “sound”, also the “sound” of closig the door is developed. Cheers Georg

    • Hi Georg,
      thanks for your comment. Yes, in a certain way sound has been designed in the automotive industry, however: having worked on projects in this field I know that it has – so far – never really developed from the core brand values, more from a product line view, i.e. a S-Class Mercedes-Benz or a 7er BMW need to have a solid, very safety and high quality sound when closing the door. If you know a case where car sounds have been developed – from beginning – out of the brand values, please let us know.

  2. This is SUPER news !

  3. Earnest Barrios

    You have done it once again. Superb read.

  4. Yeah, it’s good, very useful, thanks :)

  5. I remake the music ans sound design of thi add for Audi talents Awards France
    watch & listen here http://vimeo.com/definison

  6. Pingback: Audi Sound Branding: Consistency? | Sound Branding Blog

  7. Pingback: Audi Sound Branding – Eminem vs. Audi: lawsuit in Germany! | Sound Branding Blog

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