Sound Icons are sound branding elements in their shortest design. Common examples are signal sounds at the computer. A computer by Apple sounds different than a Microsoft PC. Another example are sounds in GPS devices. The objective is to trigger acoustic recognition: the development of a unique sound with character and emotional profile.
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Sound Identity (Sound ID) is the consistent development of a unique acoustic identity for a brand. Along the lines of the visual identity the acoustic elements are derived from the brand values and the brand positioning. The objective is to create a consistent identity with a strong recognition value. Key areas of design are: sound branding elements, soundscapes, soundmarks and brand voice.
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Acoustic Brand Management is the strategic development and implementation of an Acoustic Identity. This Acoustic Identity includes Sound Branding elements, sound dimensions, and the brand voice. The use of the acoustic elements takes place within the complete communication mix. Acoustic elements can be combined with the products and if possible even with the corporate communication.
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Sound Branding Blog 