The voice of McDonald’s is a worldwide contest to discover, recognize and reward the most talented singers among the more than 1.7 million employees working in McDonald’s restaurants. From a branding perspective it’s a nice combination of employer branding, employee motivation and public relation. The competition was kicked off in 2005 and in 2011 more than 20,000 employees entered Voice of McDonald’s IV.
The Voice of McDonald’s grand prize winner “will take home $25,000, record a voice-over in an upcoming DreamWorks® Animation movie and work with a music-industry executive to produce a record demo.” One finalist from each area of the world also will appear in a McDonald’s commercial.
For more information check out the official McDonald’s website http://www.voiceofmcdonalds.com.
An interesting project and a good case for the use of music for employer branding. It would be nice to see, whether McDonalds will also take the step of “localizing” their sound branding through this project – beyond a single ad.
Anyway, things like these are bound to raise the mood of at least some people – or their twitter messages respectively (http://tinyurl.com/cm9jlf8).