Tag Archives: brand positioning

Term 7: Sound Identity

Sound Identity (Sound ID) is the consistent development of a unique acoustic identity for a brand. Along the lines of the visual identity the acoustic elements are derived from the brand values and the brand positioning. The objective is to create a consistent identity with a strong recognition value. Key areas of design are: sound branding elements, soundscapes, soundmarks and brand voice.

Do you agree or disagree with this definition? Is anything missing in the definition we use? Please post your ideas in the comments section.

Advertisements