Tag Archives: soundscape

How does money sound?

Posted on April 29, 2011 | 4 comments

Have you ever seen a business graph and thought how does it sound? National Public Radio (USA) translated this idea into a project. They took the Case-Shiller home price index as a basis for a composition – a kind of sonification – and converted the graph into musical notes.

Case-Shiller

Source: Case-Shiller Home Price Index, via Standard & Poors. Credit: Alyson Hurt.

Then they gave the sheet music to a bariton from Julliard School of Music, New York City. And that’s how it sounds “a decade of U.S. home prices”:

And here is a “decade of Miami home prices”:

I would not call it Sound Branding but it shows how graphs and data streams can be converted to sound and music. In a next step it could be woven into Sound Branding Elements…. Just some food for thought.

Have a great weekend :)

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Posted in Sound Branding

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Sound Branding, Soundscapes and Music in the Hotel and Hospitality Environment

Posted on April 12, 2011 | 2 comments

Some time ago I was interviewed by Fabrice Burtin who is the publisher of a very interesting blog on “branding in the hospitality industry, travel and others”. 

The interview was originally published on his blog. The questions were asked by Fabrice Burtin.

“We are all familiar with the main dimensions of branding, however Sound Branding and Accoustic Identity are often forgotten though they have an obvious emotional impact on the perception of a brand and a dimension that is largely under utilised in the hotel industry. Karlheinz kindly agreed to answer my questions. Very insightful and fascinating.

Can you explain briefly the concept of “Sound Branding”?

Sound Branding (Audio Branding, Acoustic Branding, Sonic Branding) is the process of development, implementation and management of Sound Branding Elements. It includes all sound elements that are exclusively composed and produced for a brand. The key elements are: Continue reading →

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Posted in Instore Music

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Sound Art: NYC’s High Line or the subtle way of Sound Branding

Posted on December 3, 2010 | 1 comment

Ryan Francis, a Juilliard School of Music graduate, has composed  an ode to the city’s elevated train track, the High Line, which opened to great acclaim last year. The High Line, his winning composition in a prize sponsored by LVMH and the American Composer’s Orchestra to create a Greener New York City-inspired sonic branding for the park.

How did Francis create the aural experience and evoke the audio essence of the High Line experience? According to the brandchannel Ryan Francis comments about his composition: “I did … Continue reading →

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