Tag Archives: POS Music

Sound Branding, Soundscapes and Music in the Hotel and Hospitality Environment

Some time ago I was interviewed by Fabrice Burtin who is the publisher of a very interesting blog on “branding in the hospitality industry, travel and others”. 

The interview was originally published on his blog. The questions were asked by Fabrice Burtin.

“We are all familiar with the main dimensions of branding, however Sound Branding and Accoustic Identity are often forgotten though they have an obvious emotional impact on the perception of a brand and a dimension that is largely under utilised in the hotel industry. Karlheinz kindly agreed to answer my questions. Very insightful and fascinating.

Can you explain briefly the concept of “Sound Branding”?

Sound Branding (Audio Branding, Acoustic Branding, Sonic Branding) is the process of development, implementation and management of Sound Branding Elements. It includes all sound elements that are exclusively composed and produced for a brand. The key elements are: Continue reading

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Instore Music – the power of emotional branding

Imagine, your are a brand manager responsible for all your branches, brand- and flagship stores (I hope you actually are…). These offer your brand great opportunities to reflect and thus communicate your brands image and emotional positioning through a unique music program.

Studies show that a music concept which fits to the brand, store and target group increases the time that customers spend inside the store. Overall, this leads to more purchases with a higher value – more revenue for your company – and brings additional value to the brand by strengthening its individual image.

However; instore music which supports your brand identity ….. Continue reading