The voice of McDonald’s – largest global singing competition of its kind

McDonalds' sign in Harlem.

McDonald's' sign in Harlem. (Photo credit: Wikipedia)

The voice of McDonald’s is a worldwide contest to discover, recognize and reward the most talented singers among the more than 1.7 million employees working in McDonald’s restaurants. From a branding perspective it’s a nice combination of employer branding, employee motivation and public relation. The competition was kicked off in 2005 and in 2011 more than 20,000 employees entered Voice of McDonald’s IV.

 

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2011 in review

The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog.

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 11,000 times in 2011. If it were a concert at Sydney Opera House, it would take about 4 sold-out performances for that many people to see it.

Click here to see the complete report.

Term 9: Sound Icons

Sound Icons are sound branding elements in their shortest design. Common examples are signal sounds at the computer. A computer by Apple sounds different than a Microsoft PC. Another example are sounds in GPS devices. The objective is to trigger acoustic recognition: the development of a unique sound with character and emotional profile.

Do you agree or disagree with this definition? Is anything missing in the definition we use? Please post your ideas in the comments section.

Audi Sound Branding – Eminem vs. Audi: lawsuit in Germany!

Eight Mile Style, the company that is responsible for licensing Eminem’s songs, has filed a lawsuit against Audi in the Hamburg regional court in Germany, claiming that the Audi A6 commercial uses a version of Eminem’s “Lose Yourself” without permission. (Source: Spiegel News magazine)


The Eminem song was used in this year’s Chrysler’s Super Bowl spot. Moreover, the Audi spot … Continue reading