3 responses to “Audi Sound Branding: Consistency?

  1. This does not really surprise me. Every country and/or product manager tries to do marketing his or her way. Mrs. Bochmann and her team do not seem to have the power (and/or persuasiveness) to integrate it all… .

  2. Hi Karsten,
    thanks for your comment. I agree with you. The key questions are: are the Sound Branding guidelines too flexible? Or is there no international brand guardian function in place? I guess it is a bit of both…

  3. Pingback: Audi Sound Branding – Eminem vs. Audi: lawsuit in Germany! | Sound Branding Blog

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