Tag Archives: Brand Communication

The voice of McDonald’s – largest global singing competition of its kind

McDonalds' sign in Harlem.

McDonald's' sign in Harlem. (Photo credit: Wikipedia)

The voice of McDonald’s is a worldwide contest to discover, recognize and reward the most talented singers among the more than 1.7 million employees working in McDonald’s restaurants. From a branding perspective it’s a nice combination of employer branding, employee motivation and public relation. The competition was kicked off in 2005 and in 2011 more than 20,000 employees entered Voice of McDonald’s IV.

 

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Term 9: Sound Icons

Sound Icons are sound branding elements in their shortest design. Common examples are signal sounds at the computer. A computer by Apple sounds different than a Microsoft PC. Another example are sounds in GPS devices. The objective is to trigger acoustic recognition: the development of a unique sound with character and emotional profile.

Do you agree or disagree with this definition? Is anything missing in the definition we use? Please post your ideas in the comments section.

User generated music – a new way to interact with your target group

Have you ever dreamed of to give your favorite band some inspiration? Coca-Cola translates this idea into action. Coca-Cola Music, a new music program that will give teens the opportunity to be part of the creation of a new song and … Continue reading