Term 1: Acoustic Brand Management

Acoustic Brand Management is the strategic development and implementation of an Acoustic Identity. This Acoustic Identity includes Sound Branding elements, sound dimensions, and the brand voice. The use of the acoustic elements takes place within the complete communication mix. Acoustic elements can be combined with the products and if possible even with the corporate communication.

Do you agree or disagree with this definition? Is anything missing in the definition we use? Please post your ideas in the comments section.

Advertisements

One response to “Term 1: Acoustic Brand Management

  1. The definition we use in our company Sound Branding use would be:
    The corporate soundidentity includes:
    Brand analyse and audit –
    definition of Sound Identity:
    Brand Voice, Brand Orchestration and Brand Instrumentation, Sound Libery. Production of Sound Design. Development and implementation of corporate soundbranding guidelines, implementation and Quality Assurence – Best Regards Birgitte Rode

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s