Sound Branding Glossary

Since this blog is read by a lot of sound branding experts we thought that it is time that all of us together create an interactive sound branding glossary.  We will kick it off by posting one specific sound branding term at a time.  Then it’s time for all of us in the comments section to develop a clear definition of each term. We know that there are different definitions out there, but there has been no effort online to come up with a widely accepted sound branding terminology.

Maybe it will be easier than we think to find a mutual definition for each term. In any case it is a valuable add-on for all our readers from the corporate world. Please spread the word…

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