Acoustic Brand Management is the strategic development and implementation of an Acoustic Identity. This Acoustic Identity includes Sound Branding elements, sound dimensions, and the brand voice. The use of the acoustic elements takes place within the complete communication mix. Acoustic elements can be combined with the products and if possible even with the corporate communication.
Do you agree or disagree with this definition? Is anything missing in the definition we use? Please post your ideas in the comments section.
Since this blog is read by a lot of sound branding experts we thought that it is time that all of us together create an interactive sound branding glossary. We will kick it off by posting one specific sound branding term at a time. Then it’s time for all of us in the comments section to develop a clear definition of each term. We know that there are different definitions out there, but there has been no effort online to come up with a widely accepted sound branding terminology.
Maybe it will be easier than we think to find a mutual definition for each term. In any case it is a valuable add-on for all our readers from the corporate world. Please spread the word…