McDonald's' sign in Harlem. (Photo credit: Wikipedia)
The voice of McDonald’s is a worldwide contest to discover, recognize and reward the most talented singers among the more than 1.7 million employees working in McDonald’s restaurants. From a branding perspective it’s a nice combination of employer branding, employee motivation and public relation. The competition was kicked off in 2005 and in 2011 more than 20,000 employees entered Voice of McDonald’s IV.
The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog.
Here’s an excerpt:
The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 11,000 times in 2011. If it were a concert at Sydney Opera House, it would take about 4 sold-out performances for that many people to see it.