Daily Archives: December 3, 2010

Sound Art: NYC’s High Line or the subtle way of Sound Branding

Ryan Francis, a Juilliard School of Music graduate, has composed  an ode to the city’s elevated train track, the High Line, which opened to great acclaim last year. The High Line, his winning composition in a prize sponsored by LVMH and the American Composer’s Orchestra to create a Greener New York City-inspired sonic branding for the park.

How did Francis create the aural experience and evoke the audio essence of the High Line experience? According to the brandchannel Ryan Francis comments about his composition: “I did … Continue reading

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