Daily Archives: August 24, 2010

Instore Music – the power of emotional branding

Imagine, your are a brand manager responsible for all your branches, brand- and flagship stores (I hope you actually are…). These offer your brand great opportunities to reflect and thus communicate your brands image and emotional positioning through a unique music program.

Studies show that a music concept which fits to the brand, store and target group increases the time that customers spend inside the store. Overall, this leads to more purchases with a higher value – more revenue for your company – and brings additional value to the brand by strengthening its individual image.

However; instore music which supports your brand identity ….. Continue reading

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