The other night I saw a new Audi commercial on TV. I became curious what is going on in other countries regarding the new Audi Sound Branding. Here are some of the latest TV commercial from Audi.
This one is for the Audi A1. Some sounds “sound” familiar:
Here is another spot for the Audi A7. It is for the US market. Here I miss…the Audi Sound Branding. OK, you can argue the pizzicato, but in that way it is used in many TVCs and movies. That is no Sound Branding to me.
And here the TVC from Italy. I am not sure whether it is a Basement Jaxx piece of work or an individual production for the AudiA7 Sportback commercial. If you know more, please comment below.
Finally, here is an A8 promotional video. Total different music style. Why? No international Sound Branding guardians! My opinion: Audi is loosing it’s initially power and consistency of their Sound Branding approach.