3 responses to “DeBeukelaer: New Sound Branding

  1. I should start by saying that I don’t speak German, and expressions of many emotions do vary substantially across different linguistic environments.

    It’s quite a catchy tune, However, while I do hear confidence, even a sense of excitement from the vocalist, I also hear a level of cockiness and brashness which to my ear undermines the simple warmth and happiness that joy usually would contain. I felt a bit of ‘push’ in his delivery – a bit like a person on stage trying to excite and warm up the audience.

    My experience in vocal directing is that it is actually very difficult to elicit – at least some – true and pure emotions from a voice, particularly Joy, which I think can only be captured ‘in the moment’.

    No doubt many ‘voice actors’ would disagree with me on this point, though I listen a lot deeper into voices than most people I know of.

    Some vocalists, such as George Michael, do have the capacity to perfectly re-live emotions as they sing, but this capacity is very very rare.

    Tim Noonan
    Vocal Branding Australia

  2. As a post script to the ‘sound of joy’ discussion, this vocal response to a guy seeing a double rainbow in his front yard Youtube video really exemplifies the sound of complete joy – Extacy even :) – http://www.youtube.com/watch?v=OQSNhk5ICTI&feature=youtu.be

    Subsequently, it became the inspiration for this hugely acclaimed Auto Tune musical piece http://www.ebaumsworld.com/video/watch/81031791/

    Tim

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