Today I ran across an article by Martin Lindstrom.
„The 10 Most Addictive Sounds in the World” shows again how important sound branding has become in today’s daily environment. Often sounds immediately influence what we do, but we don’t even think about it anymore. I guess nobody would doubt that.
Doubtful indeed is the way Lindstrom presents his “scientific” material in the fourth paragraph of this article. There should be more information about the mentioned study like year, selection criteria, and sample statistics. At least for those who would like to read more about this study there should be a reference link.
I understand that “The 10 Most Addictive Sounds of the World” were identified during a study with 50 individuals representing (apparently) the whole world (at least the world we know). You might call me a nitpicker, but there seems to be a flaw about that.
Anyway, it’s an interesting read peppered with scientific flaws. What do you think?