Sound Branding, Soundscapes and Music in the Hotel and Hospitality Environment

Posted on April 12, 2011 | 1 Comment

Some time ago I was interviewed by Fabrice Burtin who is the publisher of a very interesting blog on “branding in the hospitality industry, travel and others”. 

The interview was originally published on his blog. The questions were asked by Fabrice Burtin.

“We are all familiar with the main dimensions of branding, however Sound Branding and Accoustic Identity are often forgotten though they have an obvious emotional impact on the perception of a brand and a dimension that is largely under utilised in the hotel industry. Karlheinz kindly agreed to answer my questions. Very insightful and fascinating.

Can you explain briefly the concept of “Sound Branding”?

Sound Branding (Audio Branding, Acoustic Branding, Sonic Branding) is the process of development, implementation and management of Sound Branding Elements. It includes all sound elements that are exclusively composed and produced for a brand. The key elements are: Continue reading →

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Posted in Instore Music

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Sound Branding Blog is noted as a top 50 up and coming branding blog

Posted on March 24, 2011 | 3 Comments

I just received this Email.

“Hello Karlheinz,

I’m writing this because I thought that both you and your readers might want to know that Sound Branding Blog has been included in our article, “Top 50 Up and Coming Branding Blogs.” Please don’t hesitate to let me know if you have any feedback, I’d love to share it with the team -

Best,

Alba Collazo

Co-founder, Advertising Blog

A note about our methodology: When finding blogs our authors use popular search tools (Google/Bing), observe blog rolls, and peruse social media sites. The most relevant, and interesting blogs are then included in our article, which doesn’t rank blogs, but rather lists and categorizes them.”

Thanks a lot for this feedback! I like it :) and it shows the power SoundBranding has! Karlheinz Illner

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User generated music – a new way to interact with your target group

Posted on March 2, 2011 | 2 Comments

Have you ever dreamed of to give your favorite band some inspiration? Coca-Cola translates this idea into action. Coca-Cola Music, a new music program that will give teens the opportunity to be part of the creation of a new song and … Continue reading →

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Soundbranding blog 2010 in review by wordpress

Posted on January 10, 2011 | 2 Comments

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Wow.

Crunchy numbers

Featured image

A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 7,600 times in 2010. That’s about 18 full 747s.

In 2010, there were 38 new posts, not bad for the first year! There were 18 pictures uploaded, taking up a total of 3mb. That’s about 2 pictures per month.

The busiest day of the year was … Continue reading →

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Posted in Sound Branding

Thank you!

Posted on December 20, 2010 | 1 Comment

Wuerzburg Christmas MarketNearly a year ago I started this blog with the big help of Christoph Hoffmann – thank you Christoph!

We did not know what would happen we just wanted to create a platform to discuss Sound Branding issues and to help to promote this fascinating area of branding.

Now we know it has been a great year. All your comments and feedback give us the motivation to keep posting. Thank you for your input and ideas!

Just one wish: if you like this blog, please take a moment to click the like button, the sharing buttons and/or rank the post you have just read. Your feedback is my motivation to invest time in this blog.

Have a merry christmas and enjoy your holidays!                                               Karlheinz Illner

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Posted in Sound Branding